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Re:Fresh is a cutting-edge boutique tucked away on N. Peters Street in New Orleans, La. Upon entering the 1,500-square-foot gallery, you’re reminded the intricate role decor plays in style. Exposed brick walls are accented with unique art, premium denim is strategically displayed on color-coordinated wooden tables, and if you’re lucky, you’ll spot a Billionaire Boys Club t-shirt, hanging out in your size. The operative word being “lucky.” In addition to inventive clothing, Re:Fresh offers a carefully edited selection of footwear and accessories, exclusively for men. Sorry ladies, this one is strictly for the fellas. The premier shop opened back in February 2008 and apparel has been flying out the door ever since. Take a peek at the video below to learn a little more about Re:Fresh and the 3 creative men responsible for its existence. BONUS: the neon sign illuminating above the cash register reads, ”I DON’T LIKE TO DREAM ABOUT GETTING PAID.” It doesn’t get any fresher than that.